Cookie Policy
Last updated: April 18, 2026 · Learn what cookies we use and how to control them.
What Are Cookies?
Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful analytics information.
Cookies can be session cookies (deleted when you close your browser) or persistent cookies (remain on your device for a set period or until you delete them). They can be set by us (first-party cookies) or by third-party services we use (third-party cookies).
How TatiAssam Uses Cookies
We use cookies to keep your shopping cart intact between sessions, remember your login state, analyse website traffic, personalise your experience, and — with your consent — serve relevant marketing. Below is a full breakdown:
Strictly Necessary
Essential for the website to function. Includes session management, shopping cart state, and login authentication.
Examples: session_id, cart_token, csrf_token
Opt-out: No — these are required for the site to work.
Analytics
Help us understand how visitors interact with our website so we can improve it.
Examples: _ga (Google Analytics), _gid, _gat
Opt-out: Yes — opt out via our cookie banner or browser settings.
Functional
Remember your preferences such as language, region, currency, and recently viewed products.
Examples: user_prefs, recently_viewed, currency
Opt-out: Yes — disabling these may reduce personalisation.
Marketing
Used to show you relevant ads on other platforms and measure campaign effectiveness.
Examples: fbp (Facebook Pixel), _gcl_au (Google Ads)
Opt-out: Yes — opt out via our cookie banner or ad platform settings.
Cookie Retention Periods
| Cookie | Type | Retention |
|---|---|---|
| session_id | Strictly Necessary | Session (deleted on browser close) |
| cart_token | Strictly Necessary | 30 days |
| _ga | Analytics | 2 years |
| _gid | Analytics | 24 hours |
| user_prefs | Functional | 1 year |
| fbp | Marketing | 90 days |
| _gcl_au | Marketing | 90 days |
Managing Your Cookie Preferences
You can control and manage cookies in several ways:
Cookie Banner
When you first visit TatiAssam, you can accept or decline non-essential cookies via our cookie consent banner.
Browser Settings
Most browsers let you view, delete, and block cookies. Note: blocking essential cookies will impair site functionality.
Google Analytics Opt-Out
Install the Google Analytics Opt-out Browser Add-on to prevent analytics tracking.
Ad Preferences
Manage personalised advertising preferences via YourAdChoices or the Facebook Ad Settings panel.
Third-Party Cookies
Some cookies on TatiAssam are set by trusted third parties such as Google, Meta (Facebook), and Razorpay. These parties have their own privacy and cookie policies, which we encourage you to review. We do not control third-party cookies.
Changes to This Policy
We may update this Cookie Policy periodically to reflect changes in technology, regulation, or our services. The "Last updated" date at the top of this page will always reflect the most recent version.
Contact Us
Questions about our use of cookies? Email us at privacy@tatiassam.com or visit our Contact page.